The NSW adaptation of an innovative condom reinforcement campaign originally developed by the Victorian AIDS Council - Wherever Sex Happens - makes its debut in NSW in January, just in time for Summer, the party season, Fair Day and Mardi Gras.

Wherever Sex Happens... Slip It On! reminds gay men to be prepared and to slip on a condom wherever sex is expected to happen - in a bed, a park, a beach - and wherever it's not - a supermarket, on a plane, etc.

Wherever Sex Happens... Slip It On! builds on the success of ACON's popular Slip It On campaign and logo. The brightly coloured, pop-art inspired logo is now easily recognised as the safe sex icon in NSW and reinforces the key HIV prevention message: wherever you have sex, use a condom.

The campaign materials - which include print ads in gay media and a strong on-line and social media presence - link to a campaign specific website (whereversexhappens.org.au) which contains relevant information that reinforces the need for men to carry condoms and lube with them for use when situations turn steamy.

The website also addresses issues related to minimising HIV risk with information about sex-on-premises venues, on-line cruising and hook ups, risk reduction strategies and a reminder to test regularly for sexually transmitted infections such as syphilis.

ACON's Director of Community Health, Geoff Honnor, described the campaign as a creative twist on an enduring message

"Twenty six years into the HIV epidemic, condoms remain the most effective way to prevent HIV as well as many other sexually transmissible infections (STIs).

We've avoided any increase in HIV rates in New South Wales for the last 11 years because most gay men continue to use condoms most of the time. It's an important message for everyone and one that never goes out of style. "

To view the campaign, please visit: www.whereversexhappens.org.au

More info

Contact: ACON’s Gay Men's Education Team
Tel: (02) 9206 2000
Free Call: 1800 063 060
Hearing Impaired: (02) 9283 2088
Email: sgep@acon.org.au